With over 22 years of military experience, AFM is dedicated to guiding aspiring and serving members of the UK Armed Forces to success. Our Mission is to help you thrive in service and beyond.
To create a connected and resilient community of individuals aspiring to serve in the UK Armed Forces or already on their military journey. We aim to help each participant achieve their full potential through personalized guidance, expert mentoring, and the encouragement of a supportive network.
We honour the ethos of the UK Armed Forces by serving those who aspire to serve.
Through teamwork and dedication, we guide participants on their journey to a rewarding military career.
Every journey is unique, and so is our support.
We provide tailored encouragement to help participants overcome obstacles and succeed by understanding their individual goals and concerns.
Success in the Armed Forces demands resilience and determination.
We offer a structured yet supportive environment where participants embrace challenges, grow stronger, and build the confidence to thrive.
With 22 years of distinguished service in both the Royal Navy and the British Army, I have navigated some of the most challenging and rewarding environments imaginable. My career has been defined by leadership, teamwork, and resilience—qualities essential for success in any military role.
From intense training regimens to complex operational deployments, I’ve developed a deep understanding of the demands placed on Service Personnel in both Regular and Reserve Forces.
Beyond the Armed Forces, I had the honour of leading initiatives with the National Citizen Service (NCS), overseeing programmes that supported thousands of young people each year.
Through this experience, I discovered the transformative power of mentorship. Guiding staff and participants as they built confidence, developed teamwork skills, and embraced personal growth inspired me to bring that same level of support to those pursuing military careers.
At AFM, our Mission is clear: To empower aspiring recruits – whether for the British Army, Royal Navy, or Royal Air Force – and current Service Personnel with the knowledge, tools, and support necessary to thrive: Not just in their careers, but in every aspect of their lives.
The journey to a fulfilling military career is challenging. While I may be 22 years into my own, my goal is to walk alongside you as you begin yours. Tap into my knowledge, my experience, and forge a highly successful military career of your own.
Whether you aspire to join the Regular or the Reserve Forces, together, we’ll tackle obstacles, celebrate milestones, and unlock your full potential. Your aspirations are not just yours—they’re ours, and we’ll achieve them together.
At AFM, our work is guided by three fundamental principles that shape everything we do:
AFM is an independent organisation and is not officially affiliated with HM Government, the Ministry of Defence, or any branch of the UK Armed Forces.
AFM is more than a mentoring service—it’s a community. Together, we inspire each other to aim higher, achieve more, and embrace every opportunity.
Whether you’re just beginning your military journey or looking to advance your career, AFM is here to help you thrive in the British Army, Royal Navy, or Royal Air Force, either as part of the Regular or Reserve forces.
Our mission is to provide mentorship and guidance based on personal experience to empower individuals pursuing military careers.
Image of fast jets overhead by Richard R. Schunemann/Unsplash