Your Path to the UK Armed
Forces Starts Here

Armed Forces
Mentoring

Start 2026 with purpose. Whether you’re joining the British Army, Royal Navy or RAF, gain the structure, fitness support and insider guidance you need to pass selection and excel in Basic Training.

AFM helps you navigate UK military recruitment and build the mindset required for success.

Step by step

COACH

Get personalised coaching aligned to your goals so you’re fully prepared for every stage of military recruitment.

SUPPORT

Move through the lengthy recruitment process with confidence and clarity. Let nothing slow your progress.

DEVELOP

Build the skills, insight and motivation to thrive from day one of your Armed Forces career.

TRANSFORM

Advance your military future with ongoing guidance tailored to your personal and professional goals.

Our services

Recruit Ready -
Tier 1

Your first step towards success.

Access essential tools, group sessions, and online resources to start your journey in the UK Armed Forces with confidence.

Mission Ready -
Tier 2

Advanced support for your next step.

Get personalised mentoring, fitness plans, and tailored guidance to excel in training or recruitment.

Community & Networking

Join a supportive network.

Connect with peers, mentors, and experts through regular check-ins, Q&A sessions, and networking opportunities.

Independent Guidance & CPD

Unlock your future potential.

Advance your UK Armed Forces career with expert guidance & Continuous Professional Development (CPD) resources.

Our Approach

Step 1

Attend a Briefing

Starting Dec 2025. Join us for free military preparation briefings and discover exactly how AFM will help you succeed in the British Army, Royal Navy or Royal Air Force.

Step 2

Start Your Mentoring

Structured guidance, fitness support and development. All designed to prepare you for every stage of UK military recruitment.

Step 3

Achieve Your Goals

Enter Basic Training ready, focused and fully prepared for the challenges ahead. In Basic Training, Phase 2 Training, and beyond.

Start Your 2026 Military Prep Today

Why Us?

innovative approach

Armed Forces Mentoring (AFM) is a comprehensive development programme that goes beyond traditional military fitness or recruitment services. AFM offers fitness training and support for those seeking to join the military, but the core mission is much broader.

Our innovative approach aligns physical, mental, and career-focused support to help each candidate reach their highest potential, setting them up for long-term success in the military and beyond.

founder's Experience

Over 22 years of military service in both the Royal Navy and British Army. More than 6 years spent on live operations in Joint Environments.

Extensive service in Regular (full-time) and Reserve (part-time) Forces, technical and non-technical trades, Commissioned and Non-Commissioned roles. 

proven expertise

Real-world experience in passing military selection processes, in both the Royal Navy and British Army, from Recruit training, Technical engineering training, to Commissioned Officer training, as well as selection and service in covert Special Duties units.

Professional support

With extensive experience as an Officer Cadet and Military Recruit trainer and mentor, AFM offers tailored guidance to both aspiring recruits and current service members seeking new challenges or career progression. 

The mentorship focuses on building confidence, developing key skills & knowledge, and empowering individuals to excel in their roles, ultimately helping them achieve both professional success and personal fulfilment in their military careers.

Our Values

SERVICE

Our mission is to serve those who aspire to serve, ensuring they have the support and resources they need to succeed.

INSPIRE

Unlock your full potential with motivating guidance and practical strategies designed to help you overcome any obstacle and achieve success.

CHALLENGE

Receive personalised coaching tailored to your unique goals, ensuring you’re fully prepared for every challenge ahead

Join Our Free Military Preparation Briefing:

Elevate Your Military Preparation Today!

Join our next Military Preparation Briefing: